What’s new, pussycat?

27 May 2014

IDTechEX believes that the market for feline, equine and canine wearable technology could mimic the human version and go wild.

IDTechEx has published ‘Wearable Technology for Animals 2015 – 2025, covering needs, technologies and markets of wearable electronics for livestock, pets and wild animals. It forecasts that the global market will grow from $0.91 billion in 2014 to $2.6 billion in 2025.

Wearable technology ranges from ultrasound-delivering treatment patches and electronic saddle optimisation for horses to collars on other animals that track, identify or diagnose activity. Mobile phones access the data, replacing costly infrastructure – mimicking the human wearable market trends.

The research analyses in detail six application markets sectors, the mature areas of  identification and tracking, facilitation, safety and security; the maturing behaviour monitoring market, behaviour control, and medical diagnosis, with the final area, medical treatment market described as being in the very early stage.

IDTechEx research predicts that during the next decade expenditure on medical diagnosis devices will increase in value market share from 11 to 23% and medical treatment (such as heating, cooling, ultrasound and drug delivery) will increase from a mere 1 to 13%. We are in the decade of wearable technology for animals being used for an addressable market of 22billion human-controlled animals in the main but the decade may end with a rapid rise in tracing and treating endangered species in billions yearly.

Some RFID tagging will be subsumed by diagnostic devices, such as stomach boluses, collars and implants. Legal push is in two directions, from requiring tagging of many forms of livestock in certain jurisdictions for disease control and quality improvement to some seeking to ban sale of inhumane dog training collars that administer electric shocks. Cameras on pets are popular and a dog’s bark can now be interpreted and radioed to the owner when away. The number of protected fish tagged runs into millions, tagging racing pigeons is a big business too and even bees are being tagged nowadays.

The report includes a comparison of 141 manufacturers.


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