New MIFARE partner program and logo

24 September 2013

New MIFARE partner program and logo

NXP announced the launch of a new MIFARE Partner Program, created to offer increased levels of value to the MIFARE ecosystem.

The MIFARE Partner Program will allow members easier access to benefits and more visibility of their expertise as a partner company. NXP recommends buying MIFARE products and solutions from companies registered on, so participation in the new partner program ensures continued trust, reliability, interoperability and quality of service. On top of this, a new MIFARE logo is launched to strengthen the brand identity and to signify the growth and transformation of MIFARE.

The new MIFARE Partner Program provides a tangible illustration of the importance of trust and quality within a partner network, as well as the significance of standardizing MIFARE products. The new MIFARE Partner Program embodies the relevance of customer experience and the value of product quality and service.

The MIFARE Partner Program offers two levels of partnership based on cooperation type, commitment and achievements:

1) MIFARE Registered Partner – The starting level for partners to familiarize themselves with our MIFARE products is as a Registered Partner. Partners are officially registered on, along with a full company profile.

Benefits for Registered Partners

Automatic NXP MIFARE product recommendation via company registration on

Use of the MIFARE Registered Partner Logo

Access to over 1,000 companies in the MIFARE ecosystem
Option to receive the MIFARE Newsletter
Access to support documents
Access to MIFARE trainings hosted by NXP
Option to become an active member of the MIFARE Community
Use of the MIFARE support forum
Ability to share MIFARE related stories

2) MIFARE Premium Partner – For partners who represent the cutting-edge of the contactless industry we can offer the MIFARE Premium Partner level. Companies in this partner category leverage the latest in MIFARE product innovation to surpass customer expectations and drive growth within the industry. Each member is hand selected and must meet strict guidelines and criteria.

Benefits for Premium Partners
Premium Partners enjoy the full benefits of Registered Partners, plus:

Increased visibility on and other promotional activities
Ability to demonstrate their expertise with a Premium Partner Logo and Certification
Company promotion in the MIFARE Newsletter
Invitation to yearly alignment meetings
Participation in the definition of future MIFARE products
Preferred conditions for MIFARE trainings hosted by NXP
Dedicated MIFARE contact person at NXP

Over the last 20 years, MIFARE has become an established brand for contactless transport ticketing and access management solutions and holds strong leadership positions in these two markets. In addition, the MIFARE product portfolio has evolved and is now fully prepared for a variety of new applications such as loyalty programs, micro-payment or gaming.

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