Kick starting an idea

19 July 2011

Nordic are to offer training and support to the winners of the 2011 Bluetooth Innovation World Cup
Nordic are to offer training and support to the winners of the 2011 Bluetooth Innovation World Cup

Nordic are to offer training and support to the winners of the 2011 Bluetooth Innovation World Cup.

Nordic Semiconductor will offer all three winners in this year's Bluetooth Innovation World Cup the opportunity to work with its ultra low power wireless design experts at its R&D headquarters in Trondheim, Norway, where they will receive a full day of complimentary technical training and support and a full suite of Nordic's µBlue Bluetooth low energy development tools to help them start building their competition-winning product ideas.

In addition, all runners-up finalists in this year's competition will also be awarded a free Nordic µBlue nRF8001 development kit.

The Bluetooth Innovation World Cup is a Bluetooth Special Interest Group (SIG) competition – now in its third year – targeting Bluetooth low energy-enabled product concepts and ideas in three core application categories: sports and fitness; healthcare and wellness; and automotive and entertainment.

Companies and individuals wishing to register and submit their ideas to the Bluetooth SIG have until 15 September to enter.

"Having continuously sponsored the annual Bluetooth Innovation World Cup since it first began, Nordic Semiconductor remains passionate about the competition and the interest it generates within the global ULP wireless product development community," says Alf Helge Omre, Nordic Semiconductor’s Bluetooth low energy Business Development Manager. "This is why we've decided to offer all three category winners in this year's competition the opportunity to come to our R&D headquarters in Norway to meet our ultra low power wireless experts who will be on-hand to give them help, advice, and 'insider' tips on how to turn their competition-winning application ideas into working ULP wireless products."


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