Talking cars

11 October 2010

electronica’s automotive conference will bring together specialists to discuss developments

electronica 2010’s automotive conference will bring together specialists to discuss developments.

Electro-mobility and all it offers continues to dominate the headlines. However, it remains to be determined how the automotive industry will adopt and implement the changes that technology has to offer.

This question will be one of the most important topics at electronica 2010. The electronica automotive conference ‘electronics meets automotive’ will begin in the Munich International Congress Center one day before the start of the trade fair. During this conference, top managers from the international automobile, automotive component supply and electronics industries will present technologies, solution approaches and strategies with which the industry is intending to tackle the challenges in coming years.

The electronica automotive conference will take place on 8 and 9 November. Its programme will include questions relating to markets, strategies and technologies for automobile electronics. Around 20% of exhibitors will present solutions for automobile electronics in the exhibition halls.

On all four days of the trade fair, the Automotive Forum in Hall A6 will feature talks and podium discussions on topics such as power supply or key components in electro-mobility. With these three pillars, electronica will provide an all-round platform for automobile electronics

The first day of the conference is aimed, in particular, at managers from automobile manufacturers, automotive component suppliers and electronics companies. The programme will include talks by Brad Maggart, President of Delphi Japan and Sales Director Delphi Electronics & Safety Asia, on the topic of ‘Challenges and Opportunities in the Electrification of the China Auto Market’. Peter Bauer, CEO of Infineon Technologies, will speak about ‘Semiconductors as Innovation Engine for Energy Efficient and Safe Mobility’.

Other talks on the first conference day will examine questions relating to lithium-ion batteries (SB LiMotive) or system architectures for cognitive safety functions (TRW Automotive).

The second day of the conference will feature two parallel sessions. It will focus on technologies and will be aimed at technical managers from automobile manufacturers, automotive component suppliers and electronics companies.

The first session will deal exclusively with electro-mobility. There will be presentations by Brose Fahrzeugteile entitled ‘Energy-Efficient Electromechanical Systems Used in Automotive Applications’, and ‘Global Standard Charging interface for electric Vehicles’ by Volkswagen.

The second session will examine communication, driver assistance and lighting. Trade visitors can look forward to talks by BMW on ‘IP and Ethernet as Potential Mainstream Automotive Technologies’, by NXP Semiconductor as well as ‘Driving Innovation in a Green Automotive Industry’ and by Hella on ‘Lighting Based Driver Assistance Systems as an Enabler for Future Safety Functions’.

The programme for the electronica automotive conference was compiled by a Committee, whose members include experts from international automobile manufacturers, automotive component suppliers and electronics companies:
• Dr. Wolfgang Bochtler, Mektec Europa GmbH
• Claas Bracklo, BMW AG, Chairman of the Program Committee:
• Dr. Heinz-Georg Burghoff, Horegulus Consulting
• Richard Espertshuber, Odu Automotive GmbH
• Dr. Werner Faber, Epcos AG
• Markus Geisenberger, Messe München GmbH
• Peter Gresch, Brose Fahrzeugteile GmbH & Co. KG
• Jochen Hanebeck, Infineon Technologies AG
• Martin Haub, Valeo
• Siegfried Hauptenbuchner, KOSTAL Kontakt Systeme GmbH
• Dr. Bernd Hense, Daimler AG
• Prof. Dr. Günter H. Hertel, European Institute for Postgraduate Education at Dresden Technical University
• Prof. Dr.-Ing Gangolf Hirtz, Chemnitz Technical University
• Jürgen Höllisch, Elmos Semiconductor AG
• Maximilian Huber, Sharp Microelectronics Europe
• Helmut Keller, Automotive Electronics Reliability Committee SAE International
• Uwe H. Lamann, Leoni AG
• Lennart Lundh, Volvo Car Corporation
• Nicole Schmitt, Messe München GmbH
• Dr. Martin Stark, Freudenberg & Co. KG
• Christoph Stoppok, ZVEI e.V.
• Dr. Volkmar Tanneberger, Volkswagen AG
• Martin Thoone, TRW Automotive/Lucas Automotive GmbH
• Johann Weber, Zollner Elektronik AG
• Jürgen Weyer, Freescale Halbleiter Deutschland GmbH

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