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Connector-assembly specialist introduces online shopping

21 September 2010

PEI-Genesis, the franchised connector-assembly specialist, has carried out a major upgrade of its website
PEI-Genesis, the franchised connector-assembly specialist, has carried out a major upgrade of its website

PEI-Genesis, the franchised connector-assembly specialist, has carried out a major upgrade of its website and introduced a personalisation facility called MyPEI, which not only enables customers to shop online but also gives them access to a host of additional features.

Since PEI-Genesis holds its inventory as component parts and assembles connectors to order, the company needed to be able to present customers with a real-time list of the finished products that can be built from those components and then integrate that into its back-end systems.
“This level of integration required a huge investment of time and money,” said Russ Dorwart, President and COO of PEI-Genesis. “But we have accomplished it, and MyPEI now offers customers over 3 million connectors that we can build and ship within 48 hours.”

The company carries a massive $60 million inventory of component parts from leading manufacturers such as Amphenol, ITT Interconnect Solutions (Cannon and VEAM), Glenair and Polamco.

Using the ‘Part number Search’ field at the top of every page, customers can view detailed technical information and product availability for a particular connector part number. Connector comparison charts are available to help customers select the right product for their application, and PEI-Genesis also has a specialist engineering team on hand to provide further advice if needed.

When logged into MyPEI, individuals can buy connectors online using either a credit card or their company’s trade account. In addition, MyPEI enables customers to view orders, track shipments, see over ten years of purchase history, print or e-mail invoice copies, check contract pricing, request special quotations and even ask technical questions.

“The expanded and updated content has increased the website from a few hundred pages to nearly 300,000,” commented Dorwart. “This is a huge step forward for PEI-Genesis, and I fully expect that at least 10% of our orders will be coming through MyPEI within two years.”

Customers can register and log into MyPEI by clicking on the ‘MyPEI Login’ tab at www.peigenesis.com.

PEI-Genesis UK Ltd
George Curl Way
Southampton
SO18 2RZ
Phone: +44 (0)2380 621260
Fax: +44 (0) 844 8716070

www.peigenesis.com
peiuk@peigenesis.com


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