NEW South Africa seminar line-up boasts big-name hosts

15 February 2010

Johannesburg’s Sandton Convention Centre

Promising to focus the attention of the global electronics industry on all things South African, 9-10 March will see electronics professionals from around the world assemble at Johannesburg’s Sandton Convention Centre for the launch of NEW SA 2010.

In addition to business and networking opportunities, the inaugural South African National Electronics Week will continue the commitment to learning and discovery on which the show has built its reputation in the UK.

As well as being able to evaluate leading-edge technologies on the show floor, NEW SA 2010 also offers widespread educational opportunities as part of its dedicated support for a wide range of market sectors. Spanning design and development, embedded, EMS, photonics and laser, production assembly, solar and green design, test and measurement, and wireless, the show’s scope of coverage is supported by the most extensive technical seminar line-up available in South Africa today.

Amongst the leading names hosting NEW SA’s seminar line-up, Microsoft will be providing a unique event for South African companies and developers intending to use its Windows Embedded technologies. The company is hosting a free, one-day course exploring the five major Windows Embedded technologies at the exhibition, providing participants with relevant product and technical information in addition to practical experience through hands on labs and exercises.

The informal nature of the course will also provide an opportunity to discuss specific projects and products with technology experts and members of the Windows Embedded team. Intended for companies that have little or no previous experience with Windows Embedded products, but which have an embedded or real time product or appliance that they are developing, the course covers a range of Windows Embedded operating systems. Supported systems include Windows Embedded Standard 2009, Windows Embedded Enterprise, Windows CE6.0 R3, Windows Embedded POSReady 2009 and Windows Embedded Server.

The team at Advanced Rework Technology will also be running two officially certified IPC instructor-level training courses alongside the show. Visitors can choose from IPC-A-610 ‘Acceptability of Electronic Assemblies’, or IPC/WHMA-A-620 ‘Requirements and Acceptance for Cable and Wire Harness Assemblies’. ART will also be running a range of one-day IPC Training Certification courses at the show, spanning lead-free soldering, crimping and ESD control.

Furthermore, in addition to the ART training workshops and seminars, the SMART Group will be running an exclusive technical seminar programme during the show. Being led by some of the association’s most respected members, the programme will feature practical guides to critical manufacturing disciplines such as printing, wave soldering, reflow, rework and repair. The SMART seminar line-up will also show visitors how to improve yield with AOI and x-ray technologies, as well as how to improve paste with the SMART Standard.

Other educational highlights include a presentation by Ocean Optics’ Roland Kuijvenhoven who will be examining Spectroscopy in Field Applications. Kyzen will also be running an informative presentation on ‘The Science of Aqueous Cleaning and Matching the Cleaning Agent to the Soil and Equipment.’ Being backed by ADEC, South Africa’s leading electronics trade association representing the interests of electronic component distributors in South Africa, the show is not short of industry-leading support.

Commenting on NEW SA 2010’s ability to provide a dynamic platform for growth, ADEC’s Jenny Gooding explains: “ADEC’s primary objective is to contribute to the creation of an environment which encourages dynamic growth of the electronic manufacturing industry, at both component and system level, in South Africa. We believe that NEW SA 2010 is exactly what the industry needs right now, and we are excited to be joining forces with the NEW SA team at one of Johannesburg’s most prestigious venues. The advantages and benefits that NEW brings to the SA Industry, is an offer that ADEC could not refuse. We believe this will give local manufacturers a platform to promote their products and services to an international audience and equally, offer SA-based customers access to International Exhibitors.”

To find out more about NEW’s seminar line-up, visit

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