Get with the programme!

24 April 2009

Sony Electronics is introducing its GreenFill recycling programme
Sony Electronics is introducing its GreenFill recycling programme

In a bid to encourage consumers to dispose of old or unwanted electronics in an environmentally safe manner, Sony Electronics is introducing its GreenFill recycling programme.

The GreenFill service simplifies electronics recycling by providing consumers with the ability to recycle small electronics, such as cameras, portable music devices, small laptops, mobile phones and portable gaming devices, at participating locations for free.

Consumers can simply drop off their old small electronics, regardless of brand, in the GreenFill e-Recycle Drop Box at participating retailers.

At launch, 81 retail stores have joined Sony in its goal to make it as easy to recycle small consumer electronics as it is to purchase them, and more are expected to join as the programme continues.

The programme is an extension of Sony’s Take Back Recycling scheme and is designed to help build awareness of Sony’s nationwide network of more than 270 drop-off locations where larger Sony-branded electronics will be accepted at no charge and other brands will be accepted for a small fee.

“Sony’s GreenFill programme is providing consumers with a convenient, sustainable solution for recycling small electronic products,” said Mike Fasulo, Executive Vice President of Sony Electronics. “We are continuing our commitment to reach our goal of recycling one pound of old consumer electronics equipment for every pound of new products sold,” he added.

The national Take Back Recycling programme has brought attention to the growing issue of e-waste and the benefits of recycling old electronics, which include reducing greenhouse gases and limiting the need to process raw materials. Sony Electronics supports and has signed the Basel Action Network’s Manufacturers’ Commitment to Responsible E-Waste, which signifies the company’s agreement to conduct electronics recycling programmes transparently and in accordance with rigorous environmental and worker safety standards, and adhere to measures to prevent the export of hazardous e-waste to developing countries.

Since Sony’s Take Back Recycling programme began, more than 14 million pounds of electronic waste have been collected. The company expects that number to grow exponentially as the programme continues.

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