500Gb HDD

02 December 2008

Disk drives meet OEM demands for greener products.

Toshiba Europe Storage Device Division has launched a 500Gb capacity 2.5in HDD that aims to help OEMs address a growing consumer demand for power-efficient ultra-portable notebook computers.

In addition, the latest single-platter, high capacity drives within the range boast acoustic specifications of 20dB (seek) and 19dB (idle); making it almost indistinguishable to the human ear.

The 500Gb HDD, the MK5055GSX, offers 0.0012W/Gb of power consumption efficiency in operation, and the actual power consumption is 1.7W (seek) and 1.4W (read/write). In addition, all the drives in the current range are halogen-free.

Other drives in the family offer OEMs HDDS with 120Gb, 160Gb, 250Gb, 320Gb, and 400Gb capacities, all of which operate at 5400rpm and provide short seek times. Their suitability for the ultra-portable notebook and portable media storage markets is further assured by an optional free fall sensor, which enhance the HDDs' ability to withstand abuse from external shock. Production of the devices will begin this month and the products will also be showcased at CES in Las Vegas in January 2009.

Martin Larsson, Vice President and General Manager of Toshiba Europe Storage Device Division, said: “From a standing start, sub or mini-notebook computers have quickly become the principal agent of growth in the PC market. Analysts at IDC have reported that they already accounted for more than seven per cent of laptop sales in the third quarter of 2008. While today's consumers are excited by these latest devices, the success with which ultra-portable notebooks integrate with their highly mobile lifestyles is defined by how long the battery lasts and whether they can store their prized 'digital lives' on their hard disk drives. With more manufacturers entering the ultra-portable notebook market every week, product differentiation in this area is increasingly dependent on two factors; storage capacity and battery life. Currently, HDD technology still represents the most cost-effective way for manufacturers to deliver high capacity storage to ultra-portable notebooks while retaining the competitive pricing required by the market.”


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