Time once more for the global get-together

03 November 2008

electronica

Readers of Electronics Manufacture and Test will know that we provide in-depth coverage of Productronica which happens every two years in Munich. In a non-Productronica year, the same venue hosts electronica, now recognised as the World’s largest event for the electronics industry.

Indeed, Productronica was originally part of electronica until 1979 when it was spun off into the show it is today. The idea was to give those exhibitors involved in production equipment, test and measurement systems and associated products a show of their own.

Although Productronica remains the leading show for production and test equipment, electronica continues to devote whole exhibition halls to key industry sectors including test and measurement where Hall A1 will contain exhibits from practically every leading T&M system manufacturer including Agilent, Tektronix, Rohde & Schwarz, National Instruments, Keithley Instruments and LeCroy. Anyone keen to see what is happening in T&M should make a point of going to electronica which is on from November 11 to 14.

electronica’s message to visitors this time is: “Get the whole picture”. Across no less than 14 halls, visitors will see the very latest in semiconductors, embedded systems, displays, sensors, and test and measurement technology as well as electromechanics/system peripherals and on through to electronic design. The focus areas of automotive, wireless, embedded and micronano-systems will be given independent exhibition areas with presentation programs while the automotive and wireless sectors will each feature two-day conferences. This year, over 170 British companies are exhibiting, many within UKTI-supported British group areas. Full company listings can be found on the electronica website.

One highlight of electronica 2008 will be the ever popular executive round table discussion which provides a unique opportunity to hear top executives from leading global companies. This year’s topic is “The contribution of the semiconductor industry to climate protection”. Four prominent CEOs from the semiconductor industry – Peter Bauer from Infineon Technologies, Brian L. Halla from National Semiconductor, Carlo Bozotti from STMicroelectronics and Rich Beyer from Freescale Semiconductor – will describe the contribution made by their companies to climate protection. They will also discuss the trends in technologies and markets relating to energy efficiency.

The CEO Round Table will be chaired by William C. Ramsay, Deputy Director of the “International Energy Agency“ (IEA), Paris. In his capacity as Deputy Assistant Secretary for Energy, Resources and Food Policy, Mr. Ramsay was responsible during the 1990s for US policy on international trade, energy generation and industrial and agricultural products.

When it was last staged in 2006, electronica continued its trend to be more international. 60 % (2004: 58 %) of the exhibitors and 45% (2004: 44%) of the visitors came from outside Germany and represented 124 countries.

For electronica 2008, Klaus Dittrich, Managing Director of Munich Trade Fair International is expecting to see the high participation levels continue: “electronica is the world’s leading electronics trade fair. We’ve been successful in completely fulfilling the needs of the industry both with regard to technology and to globalisation. At this year’s event, we are expecting 3000 exhibitors and around 78000 specialised visitors from all around the world.”

electronica looks set to take place at a time when the market is showing positive development. Market researchers estimate development in the global semiconductor market for 2008 at between 6% and 12%. German Central Association of Electrical Engineering and the Electronics Industry (ZVEI) is expecting growth of approximately 7%.


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