Microchip Makes Further Investment in ‘Motor City’ R&D Operation

08 November 2023

Microchip has successful expanded its Detroit Automotive Technology Centre, situated in Novi, Michigan.

The 24,000-square-foot facility is at the heart of the company’s interaction with leading vehicle manufacturing brands and tier 1 suppliers in North America. This complements the automotive centres that it has established in Munich, Shanghai, Tokyo and Austin. Through the recent expansion, the lab space available has been doubled - with new dedicated sections added where research work on high-voltage and e-mobility applications can be conducted. There has also been a significant ramp-up of the engineering workforce.

“Microchip’s automotive business is a cornerstone of our company’s legacy. We remain focused on developing total system solutions, and this expansion provides our customers with immediate access to state-of-the-art resources,” states Rich Simoncic, EVP of Microchip.

“Microchip’s Automotive Technology Centre demonstrates our commitment to the automotive industry by providing a destination for them to develop, test and refine applications in the design phase,” adds Matthias Kaestner, corporate vice president of Microchip’s automotive business. “Our vision for the centre is to provide our automotive customers with the confidence to choose the right solutions for their designs by helping them to cut design effort and time to market by providing world class technical support locally.” 


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