Better World range of sustainable products
23 March 2023
RS has announced the launch of its Better World product range comprising products with sustainability improvements and supported by trusted certifications and eco-labels.
This will make it easier for RS customers to make more informed purchasing decisions based on the sustainability credentials of products. In addition, a major focus of the range will be on products that save energy or water and cut CO2 emissions, thereby helping its customers to reduce their environmental impacts and help tackle climate change. To achieve this, RS is working closely with its 2,500 global supplier partners to highlight the latest innovative cleaner and greener product solutions as part of the range.
Across industry, sustainability is increasingly a top business priority. However, it is challenging for individuals and businesses to understand which products or services have environmental, social and governance (ESG) improvements.
Market research studies have found that 89% of B2B buyers say if it was easier to identify sustainably certified products, they would be more likely to purchase more sustainable products (Amazon Business State of Business Procurement Report). 55% of B2B buyers with sustainability goals say it’s difficult to source suppliers that follow sustainable practices. Among this group, 81% of buyers agree this difficulty is holding their company back from achieving procurement sustainability goals (Amazon Business State of Business Procurement Report).
RS has made it simple for people to identify its Better World range: each product in the range is tagged with a Better World badge, and with a simple click customers can read about the product’s sustainability certification or energy label, which have been accredited by expert organisations.
To achieve its robust framework, the company partnered with trusted experts and selected more than 40 sustainability certifications and energy labels to highlight key products that meet or exceed sustainability standards and are better for the environment.
However, this is just the beginning. Over the coming year, RS will further develop its model to recognise multiple improvements in sustainability at different stages of the product lifecycle. The ultimate aim being that it will offer tens of thousands more products that are both made more sustainably and help customers lower their environmental impacts.
The Better World range is now available initially in the UK with roll-out in other geographical markets following later.
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