CES 2022 news: New program for music lovers with hearing loss receives CES 2022 Innovation Award

06 January 2022

Oticon_More_Complex_Soundscape_individuals with hearing loss can once again enjoy their favorite music in all its nuances
Oticon_More_Complex_Soundscape_individuals with hearing loss can once again enjoy their favorite music in all its nuances

Award marks sixth straight year of CES recognition for hearing aid technology designer & manufacturer, Oticon.

For the sixth consecutive year, the Consumer Technology Association (CTA) has recognised Oticon for their work in developing life-changing hearing aid technology. Oticon MyMusic, a dedicated music program made to help people with hearing loss rediscover their love of music, has been named a CES 2022 Innovation Awards Honouree in the Software & Mobile Apps category.

A new feature of Oticon More™ hearing aids, Oticon MyMusic delivers crystal clear sound quality for live and streamed music. Using specially designed music-orientated signal processing strategies, Oticon MyMusic captures the complex dynamics of music. As a result, individuals with hearing loss can once again enjoy their favorite music in all its nuances.

CES 2022 Innovation Award honoree
CES 2022 Innovation Award honoree

I have been a professional musician for my entire adult life, so I know excellent sound quality when I hear it,” said Bryan Hitt, drummer for REO Speedwagon and user of Oticon More’s MyMusic program. “Oticon MyMusic delivers an entirely new music listening experience. Because the program is designed and equalised especially for music, it brings out the best in music. With it, I have confidence that my hearing aids will pick up every note whether I’m at a live concert or streaming music.

Music has a larger dynamic and frequency range than speech. Music also differs widely across instrument types, ensemble and compositional styles. Historically, hearing aids have used the same sound processing for speech as for music, causing some of the musical nuance to be lost. Oticon MyMusic introduces an innovative tailor-made music-oriented signal processing program to capture and preserve music’s natural dynamics.

Oticon_More_Listening_to_Music
Oticon_More_Listening_to_Music

Oticon MyMusic helps people with hearing loss to hear music clearly and enjoy the music they love,” says Thomas Behrens, Chief of Audiology, Oticon. “With this new, ground-breaking program, we are bringing music back to life, fully restoring one of the greatest and most universal aural pleasures for people with hearing loss. We are delighted that the CES awards panel recognise the significance of this hearing aid development and the impact it can have on a person’s life.

Oticon MyMusic builds on Oticon’s legacy of award-winning product innovation. Just last year, Oticon More™, the world’s first hearing aid with an on-board deep neural network (DNN), was named a CES® 2021 Innovation Awards Honouree in the Health & Wellness and Wearable Technologies categories. Trained on 12 million real-life sounds, Oticon More™ processes sound more like the human brain because it learned through experience. This gives people with mild-to-severe hearing loss a more natural representation of sounds that improves speech understanding, reduces listening effort and enables them to remember more of what is being said, even in noisy environments.

Oticon_More_in_hand
Oticon_More_in_hand

Oticon MyMusic is available now. Existing Oticon More™ wearers can have the Oticon MyMusic program added by visiting their hearing care professional.

For more information about Oticon MyMusic and the entire Oticon More™ family, visit Oticon at: https://www.oticon.global/hearing-aid-users


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