Q&A: How 2020 has shifted the technology curve for industrial displays
01 March 2021
For display, embedded computing & touch control specialist, Anders and so many others, the COVID-19 crisis has been a change catalyst. In this Q&A, Anders employees, Senior Product Manager, Mike Logan & Engineering Team Lead, Christian Madella examine how the pandemic has forced electronic manufacturers & their suppliers to re-examine their processes, find new ways to make business work and, in Anders’ case, become stronger, together.
The full version of this Q&A was originally featured in the March 2021 issue of EPDT magazine [read the digital issue]. Sign up to receive your own copy each month.
Q. What impact has 2020 had on display technology?
Mike Logan: As seen from the perspective of 2019, 2020 looked promising. We were all geared up and looking forward to the challenge ahead. Looking at industry trends in parallel with customer requirements, 2020 started to look like a breakthrough year for us. As we entered into a new decade, the trend from monochrome to full colour was accelerating – and we felt it was going to be a bright new year.
We could see that the small TFT (thin-film-transistor) market was growing – there was significantly more interest – and as prices were coming down to be more in line with monochrome displays, through our extensive years of engineering experience and expertise, we were confident that we were very well positioned in this competitive landscape.
Then the pandemic hit, which affected the majority of our customers. The reality is that it interrupted our forecasted projects, as it naturally postponed product enhancement and improvements.
So, we had to adapt to a new reality, and as a newly expanded team (in March 2020, Anders announced its acquisition of Selectronic, which specialised in the design, development and supply of optoelectronic products, predominantly active displays and LEDs), I think we excelled at identifying where the market needed our support and how we could offer our knowledge with speed of execution during these unprecedented times.
Christian Madella: As we reflected on 2019, of course 2020 looked very futuristic. We had an eye on CES (the Consumer Electronics Show) in Las Vegas in January 2020, where we witnessed new opportunities and innovative solutions in display technologies, which we believed would become key technology drivers and influencers for many of the markets we serve, including medical, industrial, home appliance and marine.
Then, COVID-19 was so unexpected, and everyone was so unprepared. We have often discussed industry disruptors, in order to strategically prepare Anders for any circumstance or event, but this was one that we didn’t see coming. Nobody did.
But COVID-19 did come, and as a company, we didn’t want to just go into survival mode, we wanted to thrive by rising to the challenges the virus brought into our profession.
As a company, we quickly realised that we had a responsibility to share our engineering know-how with our customers, especially those in the medical market.
We understood that researching and finding innovative solutions to ensure our touchscreen technology was safe to the touch was paramount for everyone to feel secure and safe.
Read the full article in EPDT's March 2021 issue...
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