Bragi & CEVA collaborate to redefine hearable devices via industry’s first hearable app store
17 March 2020
New BragiOS 4, the operating system for hearables from German tech co, Bragi, which designs & develops wireless smart earphones & associated software platforms, is to capitalise on CEVA’s low power audio platform & software to enable a new class of hearables, configured & personalized via industry’s first hearable app store.
CEVA, the leading licensor of wireless connectivity and smart sensing technologies, and Bragi, an award-winning technology company based in Munich, Germany, announced today a strategic collaboration to drive a new class of hearable devices, where the user experience is customisable via the industry’s first hearable app store. Target devices include headsets, hearing aids, True Wireless Stereo (TWS) earbuds and a host of other smart audio devices for the consumer and the smart home.
The partnership takes advantage of the low power, CEVA-BX DSP architecture, along with its advanced LLVM compiler and Eclipse based development tool chain, and Bragi 4, a newly defined operating system (OS) specialised for hearables. In conjunction with Bragi 4 OS, Bragi’s patented commercial app store will enable technology partners and experts to offer software apps and services such as voice activation, voice biometric, audio post processing and music services. These software packages can be licensed and downloaded directly to devices based on this architecture, allowing individuals to personalise their hearables user experience. CEVA will also offer a range of its value-added software via the Bragi app store, including ClearVox for noise reduction, WhisPro for speech recognition, MotionEngine for sensor fusion and the SenslinQ framework for contextual awareness.
“Imagine buying headphones that adapt according to the needs of the user. Purchase noise-cancelling software just before boarding a plane. Encrypt communication data for sensitive business conversations. Discover that you hear better with voice amplification through try-to-buy offers. On business travel, use your headphones to translate from Chinese into English. Add a feature that alerts someone if your headphones detect you’ve fallen over. The possibilities are endless,” said Nikolaj Hviid, founder & CEO of Bragi.
Through this collaboration, hearables and other smart audio devices will transform in the same way as the mobile phone industry in the ‘00s, by replacing single-purpose feature products with flexible products capable of adapting their functionalities to the users through post-purchase apps and services. Technology and hearable companies can create and monetize apps and services on, potentially, tens of millions of devices as a result. Consumer electronics brands will have a new selling platform from a direct relationship with the end-users of their products.
“Our collaboration with Bragi brings a game-changing approach to the design of hearables and other audio devices, where the user experience can be adapted, instantaneously,” said Moshe Sheier, Vice President of Marketing at CEVA. “Our CEVA-BX audio DSPs, voice processing and motion sensing software, and SenslinQ context-aware framework perfectly complement Bragi’s OS and unique capabilities in providing a direct channel for OEMs and ODMs to offer a customisable user experience to consumers through enhanced software and services.”
For customers wishing to integrate wireless connectivity into their SoC design, CEVA provides Bluetooth, Wi-Fi and NB-IoT solutions, including the latest Bluetooth LE Audio standard. Any of these technologies can be seamlessly integrated into a SoC design and linked together with the audio offerings via the SenslinQ framework. For further information, visit: https://www.ceva-dsp.com/product/ceva-senslinq/
Bragi was founded in 2013 and went live a year later on the crowdfunding platform Kickstarter. With 15,998 backers who contributed over $3.3 million (USD), Bragi has evolved from a promising startup to a market moving creator of innovative technology, opening the new category of Hearables and Truly Wireless Earphones.
In 2018, Bragi introduced a new line of business focused on services and solutions with the presentation of Bragi 4 software. Bragi’s technology suite allows Industries to reduce time and cost to market, enabling high frequency sensor processing to be combined with the lowest memory and processing footprint to date while offering the world´s most efficient artificial intelligence embedded in IoT devices. Through relentless exploration and innovation, Bragi wants to transform the world of smart headphones and IoT by combining and offering its expertise in software and hardware development. For more information about the Bragi 4 software, visit: http://www.bragi.com
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