Connecting Embedded Intelligence: embedded world – the leading trade fair for embedded system technologies

Author : Bertold Brackemeier | Senior Manager, Public Relations for embedded world | Nürnberg Messe

03 February 2020

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Now in its 17th year, embedded world will take place again in Nuremberg from Tuesday 25th to Thursday 27th February 2020. With over 1,100 exhibitors from around the world presenting state-of-the-art embedded technologies in 2019, occupying 6 exhibition halls, and more than 30,000 visitors from around 80 countries (in excess of 40% of visitors were international), embedded world remains the leading exhibition & conference for the global embedded community.

This show preview was originally featured in the February 2020 issue of EPDT magazine [read the digital issue]. Sign up to receive your own copy each month.

Each year, the show offers the embedded community the opportunity to learn about new products, technologies and innovations, and to network with peers, maintaining and developing valuable contacts. Bertold Brackemeier, Senior Manager, Public Relations for embedded world at Nürnberg Messe tells us what to expect at this year’s trade fair...

The exhibition covers the fields of embedded system technologies, distributed intelligence and the Internet of Things (IoT) – encompassing all facets of the embedded ecosystem from hardware components, modules and complete systems through to operating systems and software tools, right up to services across all aspects of embedded system design, build, deployment and support. The trade fair aims to provide a window for the entire embedded community into where IoT and our increasingly digitalised world is heading...

Extreme miniaturisation coupled with increasingly higher computing performance, efficient communication of networked, and often also mobile systems – the developers of embedded systems have to meet challenging requirements. The reliability of electronic systems, distributed intelligence, IoT and solutions for future themes such as e-mobility and energy efficiency are key topics for the embedded community and industry served by the show.

embedded world Conference 2020: Connecting Embedded Intelligence

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The exhibition space booked in 2019 has already been exceeded. But the latest developments are encompassed by more than just the exhibition halls: the embedded world Conference & the electronic displays Conference had almost 2,000 participants and speakers from 52 countries in 2019. The theme of this year’s embedded world conference – “Connecting Embedded Intelligence” – places the spotlight on one of the key issues for the sector.

As the global gathering place for the embedded sector, the embedded world conference will reflect the latest forward-looking trends, including machine learning and artificial intelligence (AI). Thanks to comprehensive networking, we now have access to huge volumes of data that can be evaluated and analysed to determine future strategies for action. The balancing act between processing data on site and sending it to the cloud is one of the key topics at the conference. But plenty of attention will also be devoted to other perennial and hot topics, including IoT and how hardware and software engineering try to strike a balance between cost pressure, innovation, quality and reliability.

The 2020 programme is subdivided into ten conference clusters:

1.  Internet of Things: IoT platforms; trusted computing; databases for distributed applications; cloud vs. edge vs. fog computing.

2.  Connected Systems: wireless & wired communication technologies; single-pair Ethernet; TSN; low-power-wide-area-networks (LPWAN); new location-based Bluetooth functions; cellular campus networks with 5G.

3.  Embedded OS: principles of real-time operating systems in the multi-core era; Linux; container technology; virtualization; security of systems.

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4.  Functional Safety & Security: protection against attacks; architectural developments for systems with critical & non-critical functional components; the latest amendments to leading safety standards; neural networks; protecting microcontroller systems from both attacks and product piracy; quantum computing; how to protect open embedded systems with long service lives against hacker attacks.

5.  Hardware: flash memory and its reliability; energy supply – with & without data transfer; the RISC-V architecture.

6.  Software Engineering: quality, reliability & security of embedded systems; design of the development process, from recording & documentation of requirements to modelling of the system and detection of errors using highly efficient analyses & tests; the programming phase, with special consideration of coding standards such as MISRA.

7.  Embedded Vision: image sensors & image processing software; machine learning; miniaturisation.

8.  Intelligent Systems: AI & machine learning; AI on FPGAs; heterogeneous solutions with high-performance cloud connections; machine decision making.

9.  Embedded HMI & GUI: sophisticated GUIs; UI, usability & UX.

10. System-on-Chip: hardware & design aspects for programmable FPGAs & hardwired ICs; draft & architectures; verification & supply chain.

Keynote for trade fair visitors & conference delegates

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One highlight of the embedded world conference is always the keynote address on the first day, which is also open to all trade fair visitors free of charge. 2020’s keynote speaker is Hassane El-Khoury, CEO of Cypress and an acknowledged industry expert. On 25 February, he will talk about the interaction between humans and machines. The combination of IoT and smart technologies could change the interaction of human beings with the world to an even more decisive extent than the smartphone has already done. As AI learns the preferences and behaviours of humans and adapts itself to them, El-Khoury refers to the “extension of the human spirit”. The resulting effects will make themselves felt across automotive, healthcare, industrial, smart cities and smart homes.

Strong partners

To ensure the relevance and credibility of the conference programme, the embedded world steering board works with relevant trade and industry bodies from the embedded sector, including:

•  Bluetooth ISG,

•  MISRA (Motor Industry Software Reliability Association),

•  prpl Foundation,

•  RISC-V Foundation,

•  Trusted Computing Group (TCG),

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•  VDMA (German Mechanical Engineering Industry Association)

The embedded world conference has evolved to become the biggest and most important application-driven event for embedded systems. This will be reinforced again in 2020 thanks to a programme unrivalled in breadth and depth, with no less than 267 presentations by international experts in 48 sessions and 14 classes,” says Professor Axel Sikora from the University of Offenburg, chair of the embedded world conference. “This year, a key role will be played by topics on ‘embedded intelligence’, relating to potential architectures and solutions, and the associated challenges. But technical tracks on ‘traditional topics’ will also continue to be developed intensively,” Sikora adds.

The programme, with abstracts and information on speakers, is available at: www.embedded-world.eu

electronic displays Conference

Running alongside the embedded world Conference, on 26 and 27 February, the electronic displays Conference will explore the latest display technologies, such as OLEDs, LCD, micro-LEDs, touchscreens, optical bonding, display systems and automotive displays.

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The electronic displays conference is a byword for high-calibre industry knowledge by experts for experts – without doubt the most important European B2B platform for display technologies. It guarantees participants insights into the future and tomorrow’s technologies. In addition, the focus will be on information-sharing and professional dialogue between delegates and speakers,” says Professor Karlheinz Blankenbach from the University of Pforzheim, chair of the conference advisory board. The conference in 2020 will once again demonstrate that displays are an innovative, key component of embedded systems. “This year too, the advisory board again reviewed a large number of outstanding submissions before making its selection for the first-class programme. The bridge from theory to practice will be brought to life in the Display Area in Halls 1 & 3,Blankenbach continues.

2020 highlights include the keynotes on display trends, sessions on automotive displays and other presentations on display measuring technology, display optimisation, AR/VR and GUIs/HMIs. Displays are not just a key topic at the conference; they are also a prominent feature in the exhibition halls. The Electronic Displays Area in Halls 1 & 3 offer a platform for the latest technology for LCDs, OLEDs, ePaper, touchscreens, interfaces, display solutions and more.

For more information on the programme for the electronic displays conference 2020, visit: www.electronic-displays.de

www.embedded-world.de/en


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