UK consumers excited by 5G, biometrics & wearables – but fearful of driverless cars & AI, according to new survey

10 September 2019

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A new survey of 2,000 UK adults, commissioned by Studio Graphene, has uncovered public perceptions towards different emerging technologies. It found UK consumers are excited by biometric technologies, the arrival of 5G & wearable tech, but fearful of driverless cars & artifical intelligence.

Biometric technologies (such as retina and fingerprint scanning), 5G and wearable tech top the list of modern technologies UK consumers are most excited about, new research by Studio Graphene has found.

The London-based digital agency commissioned an independent survey among more than 2,000 UK adults. Studio Graphene quizzed respondents about some of the most prominent and talked-about technologies today: artificial intelligence (AI), internet of things (IoT), big data, wearable tech, biometrics, 5G, driverless cars, and augmented and virtual reality.

People were asked to state if they were excited, curious, sceptical or worried about the technology – or if they had never heard of it.

Biometrics (32%), 5G (31%) and wearable technology (28%) received the highest proportions of people saying they are excited about these advances.

Conversely, driverless cars attracted the most concern from UK adults. Over two fifths (43%) of respondents are worried about the problems that may arise from driverless vehicles. Interestingly, this number was almost double the proportion for the next most worrisome technology.

The next most worrisome technology was AI: 24% are fearful of this tech, with a further 22% sceptical of whether it will live up to the hype surrounding it.

Elsewhere, Studio Graphene’s research found more than a third (37%) of people in the UK have never heard of IoT, with a similar proportion (35%) unfamiliar with the term big data.

IoT refers to the interconnection of computing devices embedded in everyday objects, enabling them to send and receive data via the internet.

Ritam Gandhi, director & founder of Studio Graphene, said: “New technologies tend to conjure both fear and excitement among consumers. On the one hand they promise to make our lives easier, cheaper or better; on the other, they could risk our safety, compromise personal data or threaten jobs.

Today’s research shows that despite the hype, AI and driverless cars still trigger fear among UK adults. What’s more, these are hugely significant trends shaping the world around us – like IoT and big data – which consumers do not fully understand.

It’s important, therefore, that the businesses creating and using these technologies help explain to consumers exactly what the terms mean and how they can improve their day-to-day lives. After all, technology ought to be a force for good, but its progress will be restricted if we do not address the confusion and concerns surrounding new digital advances.


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