Advanced graphics in new automotive SoC

21 June 2016

Imagination Technologies announced its PowerVR GPU enables advanced graphics in Sunplus Technology’s latest audio/video processor for automotive applications.

Taiwan-based Sunplus is a provider of multimedia IC solutions for the home and automotive markets. Its new SPHE6700 ADAS SoC is targeted at advanced driver assistance systems (ADAS) and around view monitor (AVM) systems. 

In addition to the advanced 3D graphics acceleration provided by the PowerVR GPU, the SPHE6700 features support for up to 7-channel D1 or 4-channel HD camera input with full HD video encoder for superior in-car image and video processing, and an embedded AVM engine that converts camera signals into a virtual bird’s eye top view image. With this AVM engine, the chip has more computing power to handle ADAS functions at the same time.  

Crystal Chu, director, Sunplus said advanced graphics and GPU compute are fast becoming key differentiators in the automotive SoC market. PowerVR GPUs provide these capabilities across a wide range of markets and applications.

Graham Deacon, senior director, PowerVR Business Operations, Imagination, added that the automotive industry is experiencing a renaissance through advances in ADAS, autonomous driving, in-car connectivity, infotainment, smart cameras and more – all areas where Imagination’s IP is powering industry solutions. 


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