European business of ASMPT becomes part of the SIPLACE organisation
14 May 2012
In 2011, the SIPLACE team became a business unit of the Singapore-based ASMPT Group under the name ASM Assembly Systems. In Asia, ASMPT has been a supplier of machine solutions for chip assembly, bonding and packaging for many years. Now the company wants to take advantage of SIPLACE’s sales and service network and strong back-office support functions in order to expand and strengthen its European business and strengthen its position among electronics manufacturers.
As a result, the European ASMPT team with its headquarters in the Netherlands is being integrated into the SIPLACE organisation. It will be headed by Hubert Herzberg, previously director of the SIPLACE product management. The SIPLACE management team views the new structure as an expression of the SIPLACE team’s strong position within the group and as proof of group management’s trust in its sales and service competencies.
“With this regional reorganisation we are entering the next integration phase at ASMPT. The European business of ASMPT will benefit significantly from the SIPLACE network and the potential synergies in the areas of back office, sales and service. In his new position, Herzberg will make sure that the integration process will not focus on internal organisational questions, but on the requirements of the market and the benefits for our users,” said SIPLACE CEO Günter Lauber (pictured). “For me, the new European organisational structure is proof of the ASMPT management’s trust in our team, our location and our competitive strength.”