Gemini Takes a Broader View of ESD Threats
19 April 2012
There’s more to managing damaging ESD effectively
As a recognised industry leader in ESD, Berkshire-based Gemini Integrated Electronics is best known for its exceptional Emstat™ range of ESD test & measurement instruments. The company also offers a broad range of ESD containment and prevention solutions from flooring, paints and packaging to workstations, wristbands, hand tools and warning signs. But there’s more to managing damaging ESD effectively, believes Gemini’s MD Tony Buckell.
“Static electricity impacts product quality in sensitive electronics environments. It’s a known problem,” says Buckell. “We take that threat seriously, which is why we produce a comprehensive range of ESD product solutions but, more importantly, why we like to share our expertise from years of successful field operations.”
Gemini’s expertise extends from offering ESD advice to installing complete ESD-safe production solutions. More critically, Buckell points to the company’s increasing involvement with custom ESD solutions tailored specifically to address unique end-user requirements.
“In these applications, it’s not about products but knowledge,” claims Buckell, adding: “We have the skills and experience to define, select and, if necessary, custom-engineer the optimum solutions for ESD management challenges. That’s where knowledge really counts. Many of our customers now benefit from this bespoke approach and enjoy confidence in their own product quality as a result.”
Like other industry leaders, Gemini sets high standards for itself to deliver the very best ESD solutions and value in detecting, measuring, managing and eliminating ESD. But MD Tony Buckell has a further objective: “My goal is to deploy our ESD knowledge to take the problem away for good,” he states.
More information: Gemini’s ESD website at
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