Electric cars are focus of CES 2011

08 October 2010

Ford President and CEO, Alan Mulally will return to the keynote stage for the third consecutive year

The 2011 International CES has announced that its line-up of in-vehicle technology exhibits will include a new Electric Vehicle TechZone that showcases electric vehicles, energy storage devices and charging solutions.

The world’s largest consumer technology tradeshow, the International CES, will return to Las Vegas, from 6-9 January 2011.

Electric vehicles are quickly gaining popularity amongst consumers. According to CEA Market Research, 40% of consumers are likely to test drive an electric vehicle, and they name positive environmental impact and potential cost savings as reasons for doing so. The new Electric Vehicle TechZone will occupy 3500 square feet of dedicated exhibit space in the North Hall of the Las Vegas Convention Center (LVCC).

"Major automotive exhibitors like Audi, Ford, GM OnStar and Toyota will be at CES to share their latest automotive electronics innovations," said Gary Shapiro, President and CEO, CEA. "CES is the place to be for in-vehicle electronics, including vehicle OEMs and the aftermarket. Telematics and consumer-centric apps will enable a host of in-vehicle services. Industry professionals interested in the latest in-vehicle technology trends for 2011 and beyond can see it all at the 2011 CES."

The keynote line-up will feature two powerhouse automotive companies. Audi Chairman, Rupert Stadler is set to speak at 11am on Thursday 6 January and Ford President and CEO, Alan Mulally will return to the keynote stage for the third consecutive year at 11am on Friday 7 January.

With increased public focus on distracted driving, the Safe Driver TechZone will again be on the CES show floor in 2011. This dedicated area will focus on technologies that assist in auto collision avoidance, lane drift assistance, parking, speed monitoring, hands-free, text-to-voice, driver drowsiness detection, and more.

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