It's all about the customer

Author : Ian Wallace, Director, Business Development EMEA at Digi-Key

04 June 2018

There is now a new kind of distribution model for electronic components – one which aims to support the evolving and ever-challenging demands of engineers, no matter what phase of the design or production process they’re in. Shaped by global business needs and the internet, the new model promises the engineer a higher level of efficiency and economies of scale.

Inevitably, the customer is responsible for shaping the business model; and today, it’s global buyers who play a key role in evolving how distributors operate. Wherever their location in the world, customers have come to expect a wealth of information and services available at their fingertips. Naturally, engineers want easy access to new technologies: the latest and greatest products as they are released to the market. They also want them at the right price and immediately available.

In addition, mobile devices and cloud computing have enabled easy online access – anywhere, anytime. The possibilities are limitless and, at the same time, customer expectations are at an all-time high. They demand options, speed and knowledge at the touch or swipe of a finger. The combination of all these dynamics – technology advancements, customer behaviours and global business – has created both opportunities and challenges in the electronic components distribution business.

Few distributors are capable of delivering all of these attributes to their customers. However, as an industry pioneer, Digi-Key has figured out how to evolve its model, expanding its reach to encompass all orders, whether they are low volume customer transactions or those for higher volume production. Click here (links to Digi-Key's site) to view their three most important business model differentiators, which they credit for the success of our business, all thanks to the feedback of their customers.

Please note that this article is a sample: for more content from Digi-Key, visit this link. You can also view EPDT's full, online ActiveMag version of the above piece here.


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