Toshiba to drop HD-DVD format

19 February 2008

Blu-ray disc

The battle with Sony’s Blu-ray is over now that Toshiba has announced plans to withdraw HD-DVD technology.

Signs pointed to Blu-ray becoming the DVD format of choice when Warner Brothers announced their preference for it at the CES in Las Vegas earlier this year. In addition, US consumer electronics chain Best Buy has pledged to prominently feature Blu-ray products. Similarly, global retailer Walmart has confirmed that from June, it will stock only Blu-ray players and movies and phase out HD-DVD products.

These decisions by major companies, alongside Sony’s inclusion of the technology in PlayStation3 consoles, are believed to have cemented the victory for Blu-ray. Currently, rival Microsoft produces the Xbox 360 that supports a plug-in HD-DVD accessory. However, it is understood that Xbox 360s will be able to support Blu-ray technology.

The industry’s move to Blu-ray means that consumers will no longer have to choose their format of choice. A growth in sales of Blu-ray players and discs is now expected because buyers can be confident in their purchases.


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